Trolls
Retail packaging designed to turn character energy into a stronger shelf presence and a more interactive product experience.
This project brought Poppy’s personality to the packaging for Glow Buddies through bold colour, licensed character appeal, and a custom dieline featuring a try-me feature. The goal was to create something bright, playful, and easy to notice on the shelf while supporting an engaging in-store experience.
MY ROLE
Directed the packaging and supporting visuals to translate licensed character energy into a more visible, interactive, and shelf-ready retail experience.
CHALLENGE
The package needed to stand out quickly, reflect the character, and support interaction in-store.
APPROACH
I developed a high-contrast packaging direction and custom dieline that supported visibility, personality, and product interaction.
OUTCOME
The final package turned the character’s energy into a more noticeable and interactive retail presentation.
CONTEXT / OVERVIEW
This packaging project sat within a retail context where visibility and instant recognition mattered. The work had to translate the licensed character's personality into a package that felt energetic on the shelf, easy to notice, and interactive in the customer’s hand, while still meeting the practical demands of production and display.
KEY DECISIONS / STRATEGIC NOTES
Use colour and contrast for fast shelf recognition.
Build interaction into the package structure.
Carry character personality across the package, photo, and finish.
Designed for strong shelf visibility through colour and contrast.
Built a custom try-me structure to support interaction in-store.
Extended character personality into packaging, photography, and finish.
Need packaging that works harder on shelf and in the customer’s hand? Let’s connect.